Lane Check

Ten lanes lead to your store. Four are closed.

Every closed lane sends buyers down the street. See what yours cost you.

$76,500
in gross a month taking the exit at a typical store this size, about 23 units
Your store
Units you retail a month
Gross a unit, front and back$
Book a free audit
Your store
Short-form video 3 units a month
Paid social 1.8 units a month
Paid search 1.8 units a month
Local SEO 1.2 units a month
Inventory syndication 1.2 units a month
Website conversion 1.8 units a month
Lifecycle marketing 6 units a month
Reputation engine 1.2 units a month
Voice of customer 1.5 units a month
Data and attribution 3 units a month
Your lanes

Which lanes are open at your store?

We filled this in as a typical store. Tap the right answer for each lane at yours, and watch the total at the bottom of your screen.

OpenIt runs every week, and you can see what it sells.
SlowYou do some of it, now and then.
ClosedIt is not happening.
Bring buyers in
Close them and keep them
Short-form video
Videos of cars in stock go out every week.
$10,200 a month, about 3 units
Paid social
Offer and inventory ads run every day, with verified leads.
$6,100 a month, about 2 units
Paid search
Every car in stock shows on Google with photo and price.
$6,100 a month, about 2 units
Local SEO
You show in the map results for your models and your city.
$4,100 a month, about 1 unit
Inventory syndication
Every car is listed everywhere, updated the day it changes.
$4,100 a month, about 1 unit
Website conversion
Fast on a phone, a car two taps away, the deal can start online.
$6,100 a month, about 2 units
Lifecycle marketing
Every lead is answered in minutes and followed up for 90 days.
$20,400 a month, about 6 units
Reputation engine
Every customer is asked for a review, and every review gets a reply.
$4,100 a month, about 1 unit
Voice of customer
Unhappy customers get a call back the same day.
$5,100 a month, about 2 units
Data and attribution
You can see which ad and which follow-up sold each car.
$10,200 a month, about 3 units
Your store
The statement

Counted the way dealers count.

A store retailing 150 units a month at $3,400 gross a unit, front and back.

$76,500

in gross a month is taking the exit to the store down the street. That is about 23 units a month, or $918,000 a year.

Expected case. The range is $38,300 to $126,000 a month.

Book a free auditWe check each lane at your store and bring the real numbers.

Lane by lane, as you marked them. Tap a lane to see how it is counted.

LaneStateUnits a monthGross a month
Short-form videoInventory-led performance video (Reels, TikTok, Shorts)Closed3$10,200
Paid socialMeta lead ads and Automotive Inventory Ads with the Conversions APISlow1.8$6,100
Paid searchGoogle Vehicle Listing Ads and Performance Max with offline conversion importSlow1.8$6,100
Local SEOGoogle Business Profile, technical SEO, model and city landing pagesSlow1.2$4,100
Inventory syndicationOne managed inventory feed to Google, Cars.com, Autotrader and CarGurus, and to Marketplace through inventory adsSlow1.2$4,100
Website conversionConversion rate optimisation of search and vehicle pages, digital retailingSlow1.8$6,100
Lifecycle marketingCRM email and SMS automation: speed to lead, equity mining, reactivationClosed6$20,400
Reputation engineAutomated review generation and replies on GoogleSlow1.2$4,100
Voice of customerClosed-loop feedback: CSI and NPS survey automation, service recoveryClosed1.5$5,100
Data and attributionDMS, CRM and ad data in one view, sales matchback, one dashboardClosed3$10,200
Taking the exit23$76,500

The share each lane is worth is Lane One’s own estimate, not a published figure; the store averages and the facts quoted in each lane come from the sources named. An estimate from the numbers you entered, not a promise of results.

Taking the exit at your store, a month
$76,500about 23 units